The first jeep prototype (the Bantam BRC) was built for the Department of the Army by American Bantam in Butler, Pennsylvania, followed by two other competing prototypes produced by Ford and Willys-Overland. The American Bantam Car Company actually built and designed the vehicle that first met the Army's criteria, but its engine did not meet the Army's torque requirements. Plus, the Army felt that the company was too small to supply the number needed and it allowed Willys and Ford to make second attempts on their designs after seeing Bantam's vehicle in action.
Quantities (1,500) of each of the three models were then extensively field tested. During the bidding process for 16,000 "jeeps", Willys-Overland's chief engineer Delmar "Barney" Roos made extensive design changes to meet a revised weight specification (a maximum of 2,175 pounds, including oil and water). He was thus able to retain a powerful but comparatively heavy engine,and thus won the initial contract. Willys had designed what would become the standardized jeep, designating it a model MB military vehicle and building it at their plant in Toledo, Ohio.
Like American Bantam, Willys-Overland was a small company and, likewise, the military was concerned about their ability to produce large quantities of jeeps. The military was also concerned that Willys-Overland had only one manufacturing facility: something that would make the supply of jeeps more susceptible to sabotage or production stoppages.
Based on these two concerns, the U.S. government required that jeeps also be built by the Ford Motor Company, who designated the vehicle as model GPW (G = government vehicle, P designated the 80" wheelbase, and W = the Willys engine design). Willys and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced more than 600,000 jeeps. Cost per vehicle trended upwards as the war continued from the price under the first contract of a little less than $750. Besides just being a "truck" the jeep was used for many other purposes.
The jeep was widely copied around the world, including in France by Delahaye and by Hotchkiss et Cie (after 1954, Hotchkiss manufactured Jeeps under license from Willys), and in Japan by Mitsubishi Motors. There were several versions created, including a railway jeep and an amphibious jeep. As part of the war effort, Jeeps were also supplied to the Soviet Red Army during World War II. During the jeep's service in Korea the name was referred to as "Just Enough Essential Parts" by the troops due to the very basic design.
The utilitarian good looks of the original Jeep have been hailed by industrial designers and museum curators alike. The Museum of Modern Art described the Jeep as a masterpiece of functionalist design, and has periodically exhibited the Jeep as part of its collection.
As a generic military term, "Jeep" is often used to describe any small military Light Utility Vehicle similar to the original Willy MB jeep. In the United States military, the jeep has been supplanted by a number of vehicles (e.g. Ford's M151 MUTT) of which the latest is the High Mobility Multipurpose Wheeled Vehicle (HMMWV or "Humvee"). Article Directory : en.wikipedia.org

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